"Made with AI" label
Made with AI. A label saying AI was used to make or change a post. Meta used these words on Instagram, Facebook and Threads from May to July 2024, and YouTube uses them in a video’s description; other platforms use similar labels.
Easily confused with
How to read it
Meta’s “Made with AI” label, announced in April 2024 and applied from May, was based on detecting industry-standard signals of AI in a file or on people disclosing it. In July 2024 Meta renamed it AI info. On YouTube, “Made with AI” in the “How this content was made” section of the description means a video contains content that has been meaningfully altered or synthetically generated. Each platform decides what earns its label, as the table below shows (from each platform’s help centre or newsroom, September 2026).
Also searched as: AI-generated label, Made with AI tag, Made with AI YouTube.
AI labels by platform
| Platform | Label | What puts it there |
|---|---|---|
| Instagram, Facebook, Threads (Meta) | AI info (Made with AI until July 2024) | C2PA or IPTC metadata, or the person posting says so |
| YouTube | Made with AI, in the description; a label on the player for photorealistic content | The creator’s disclosure, YouTube’s own AI tools, C2PA metadata or YouTube’s detection |
| TikTok | AIGC label (TikTok tested the wording “AI-generated” in 2023) | The creator’s label, TikTok’s AI tools, C2PA Content Credentials or TikTok’s detection |
| AI modified | IPTC metadata, Pinterest’s classifiers, or the owner says so | |
| The CR pin of Content Credentials (CR) icon | C2PA Content Credentials in the file |
What creators are asked to label
The rules differ. YouTube requires creators to disclose AI used to meaningfully alter or generate photorealistic content, and lists beauty filters and colour or lighting adjustments among edits that need no disclosure. TikTok’s Community Guidelines require a label on AI-generated or significantly edited content that shows realistic-looking scenes or people. Meta requires disclosure for photorealistic video and realistic-sounding audio.
Labels that come from the file
Most of these platforms read the same metadata. When a video carries C2PA data, YouTube may label it automatically and the creator cannot change that label. TikTok began reading Content Credentials in May 2024 and says that labels based on them may be lost when content is reuploaded or edited elsewhere; in November 2025 it said it would start adding invisible watermarks as well. TikTok’s labels now say whether they come from its detection, the creator or its AI tools, and Meta’s say whether they come from industry signals or self-disclosure. Pinterest says its detection isn’t perfect and runs an appeals system for labels creators think are wrong.
Look-alikes
"AI info" label is Meta’s current label. The EU’s AI icon set has its own “AI generated” and “AI modified” badges. YouTube also carries forward other disclosures from Content Credentials, among them one called “Captured with a camera”.
More AI labels and icons
Browse symbols drawn with letters and numbers or squares and rectangles.
Sources
- Our Approach to Labeling AI-Generated Content and Manipulated Media, Monika Bickert, 5 April 2024, updated 10 May, 1 July and 12 September 2024, Meta Newsroom, original post and 1 July 2024 update
- Understanding ‘How this content was made’ disclosures on YouTube, YouTube Help, answer 15447836 (read September 2026), YouTube (Google), whole answer
- Disclosing use of GenAI content, YouTube Help, answer 14328491 (read September 2026), YouTube (Google), whole answer
- New labels for disclosing AI-generated content, TikTok Newsroom, 19 September 2023, TikTok, announcement
- More ways to spot, shape and understand AI-generated content, TikTok Newsroom, 19 November 2025, TikTok, announcement
- Integrity and Authenticity, TikTok Community Guidelines (Internet Archive copy, March 2026), TikTok (Internet Archive copy), Edited Media and AI-Generated Content (AIGC)
- Gen AI labels, Pinterest Help (read September 2026), Pinterest, whole answer
- Introducing Gen AI Labels: Pinterest is taking a new step in transparency, Pinterest Newsroom, Pinterest, announcement
- Labeling AI-Generated Images on Facebook, Instagram and Threads, Nick Clegg, 6 February 2024, Meta Newsroom, whole post
- Partnering with our industry to advance AI transparency and literacy, TikTok Newsroom, 9 May 2024, TikTok, announcement
- LinkedIn’s use of C2PA, LinkedIn Help, answer a6282984 (read September 2026), LinkedIn, whole answer
Last reviewed September 30, 2026 by Rory Hansen. How we research