what does this symbol mean?
A heart, a speech bubble, a bookmark and an arrow

TikTok symbols

On the right of a TikTok video, the heart likes it, the comments icon opens the comments, the Favorites icon saves it, and the arrow shares it. A blue check mark next to a name means TikTok has verified the account, and an “AI-generated” label marks content made or edited with AI.

How to read it

TikTok’s help centre describes these as buttons by name: the Like button, the Share button and so on. ConnectSafely’s Parent’s Guide to TikTok describes the column of icons on the right of the screen: an icon at the top that opens the creator’s profile, with a + button to follow them, then the heart for liking, the comments icon, and the share icon, a right-pointing arrow. The Favorites icon turns golden when a video is saved, according to How-To Geek. This page gives TikTok’s own meanings as its help centre and newsroom describe them, September 2026.

Also searched as: TikTok icons.

What each icon means

IconWhat it does
Top icon, with a +Opens the creator’s profile; the + follows them
HeartLikes the video; the help centre says double-tapping the video does the same
Comments iconOpens the comments on the video
Favorites iconSaves the video to the viewer’s Favorites; it turns golden once saved, and Favorites can be sorted into Collections
Share arrowShares the video in TikTok or to other apps; Repost is one of the options inside it
Blue check markA verified account
“AI-generated” labelContent TikTok detected, or the creator marked, as made or edited with AI

Verified badge

TikTok says a verified badge means it has confirmed the account belongs to the person, business or brand it represents, and that the badge is not an endorsement. The check mark appears next to the account name in search results and on the profile. TikTok’s newsroom adds that a check mark shown anywhere else on a profile, such as in the bio, does not mean the account is verified.

Share or repost

Reposting is inside the Share button. A reposted video appears in followers’ For You feeds with a repost label, the reposter’s profile photo and nickname, according to TikTok’s help centre.

Labels on AI-generated content

TikTok requires people to label realistic AI-generated content. It began testing its own “AI-generated” label in September 2023, and in May 2024 became, in its words, the first video sharing platform to read Content Credentials, the C2PA metadata that lets it label AI content made on other platforms automatically. It also said it would attach Content Credentials to TikTok content, which stay on a video when it is downloaded. In November 2025 TikTok said its labels now give more context about whether they came from its AI detection, the creator’s own label, or TikTok’s AI tools. Instagram uses its own “AI info” label.

More social media icons and badges

Sources

Last reviewed September 30, 2026 by Rory Hansen. How we research

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