Leaping Bunny
The Leaping Bunny logo: the company pledged that no new animal tests were used in developing its cosmetics or household products, including by its suppliers.
How to read it
The Leaping Bunny Program has been run since 1996 by the Coalition for Consumer Information on Cosmetics in the US and Canada. Companies pledge to end animal testing at every stage of product development, recommit to the program every year, and agree to be open to third-party audits. The logo appears on cosmetics and household products.
Also searched as: cruelty-free bunny, cruelty free symbol.
A bunny on the label is not the same thing
The US Food and Drug Administration says there are no legal definitions for “cruelty free” or “not tested on animals”, and a company making those claims may still rely on suppliers or contract laboratories for animal testing. Leaping Bunny makes the same point about labels that simply show a bunny.
A fixed cut-off date
Each certified company sets a fixed cut-off date, after which neither it, its manufacturers nor its suppliers may have conducted or commissioned animal testing.
Read next
- Next in Certification marksFair Trade CertifiedFair Trade USA’s Fair Trade Certified seal: the product was made to its standards for workers, farmers, communities and the environment.
- The same shape in African flagsFlag of AlgeriaAlgeria’s flag is green by the pole and white, with a red crescent and a red five-pointed star in the centre. Algeria’s Foreign Ministry explains the green as hope for progress and a better tomorrow, the white as peace, love and goodness, the red as the importance of work in achieving prosperity, and the crescent and star as a sign that Islam is the main religion in Algeria.
More certification marks
The same shape elsewhere
Browse symbols drawn with curves and waves or stars.
Sources
- Leaping Bunny, Coalition for Consumer Information on Cosmetics
- The Leaping Bunny Logo, Coalition for Consumer Information on Cosmetics
- Myths & Facts (Leaping Bunny), Coalition for Consumer Information on Cosmetics
- Corporate Standard of Compassion for Animals, Coalition for Consumer Information on Cosmetics
- "Cruelty Free"/"Not Tested on Animals", U.S. Food and Drug Administration
- Ecolabel Index: Leaping Bunny, Ecolabel Index
Researched, edited and approved by Rory Hansen before publishing. Last reviewed September 25, 2026. How we research
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