Non-GMO Project Verified
The Non-GMO Project’s butterfly label: the product was verified against the nonprofit’s standard for avoiding genetically modified organisms.
How to read it
The Non-GMO Project is a nonprofit organization, and the first products with its Butterfly label reached shelves in 2010. Verified products must meet its standard, which includes testing of high-risk ingredients, and Ecolabel Index lists the verification as done by an independent third party.
Also searched as: Non-GMO butterfly, non GMO symbol.
Not a “GMO free” claim
The Non-GMO Project says its seal does not mean a product is “GMO free”, because such claims are not legally or scientifically defensible.
Not a government label
The butterfly is a private label. The US government’s rule is separate: a 2016 law directed the USDA to set a mandatory national standard for disclosing foods that are or may be bioengineered, which makers can meet with text, a symbol, a digital link or a text message.
Read next
- Next in Certification marksLeaping BunnyThe Leaping Bunny logo: the company pledged that no new animal tests were used in developing its cosmetics or household products, including by its suppliers.
- The same shape in US state flagsFlag of South CarolinaSouth Carolina’s flag is indigo blue with a white crescent in the upper corner by the pole and a white palmetto tree in the centre. The General Assembly says the blue and the crescent come from the uniforms and cap badges of Colonel William Moultrie’s troops in the Revolution, and the palmetto from his defence of a palmetto-log fort on Sullivan’s Island against the British fleet on 28 June 1776.
More certification marks
The same shape elsewhere
Browse symbols drawn with curves and waves.
Sources
- About The Non-GMO Project, The Non-GMO Project
- Verification FAQ (Non-GMO Project), The Non-GMO Project
- Ecolabel Index: Non-GMO, Ecolabel Index
- BE Disclosure, Agricultural Marketing Service, U.S. Department of Agriculture
Researched, edited and approved by Rory Hansen before publishing. Last reviewed September 25, 2026. How we research
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